Why is the screen upside down when I add photos?

The Know Me app will rotate if you turn your device "upside down" – i.e. so the home button is at the top instead of the bottom. However, the iOS screen for choosing photos only appears "right side up" – i.e. with the home button at the bottom – even if the rest of the app rotates to match.

You will need to rotate your device so it is "right side up" when you add photos.